With augenlicht optik, Gabriele Tilke and her team run a well-established independent opticians in Berlin’s Prenzlauer Berg. The three opticians are known for their exceptional friendliness, patience and a high level of professional precision. Alongside modern optometry, children’s optometry and individually tailored contact lens fittings, augenlicht optik is distinguished in particular by its in-house workshop, where glasses are adjusted, repaired and manufactured directly on site.
As part of this project, we comprehensively restructured and redesigned the existing WordPress website. The aim was to clearly present the wide range of services and to highlight the practice’s key strengths: personal consultation, many years of experience, outstanding professionalism and genuine craftsmanship. High-quality photographs of the practice and the team were carefully staged to convey the warm, welcoming atmosphere of the shop in an online setting as well.
A central focus of the redesign was a clear content structure combined with a calm, highly legible visual design. Services such as optometry, children’s optometry, myopia control, retinal and tear film analysis, sports and specialist eyewear, as well as the in-house workshop, were each given their own well-structured pages. In addition, a news section was integrated, enabling the team around Ms Tilke to independently publish updates, announce offers and expand content as needed.
The website was implemented in WordPress with accessibility in mind and optimised for all devices. augenlicht optik now has a contemporary and professional online presence that reflects both the strong local reputation of the team and their high standards of precision, service and personal care.
